Distinctive Media

Consulting

For owners who don't need another vendor. A straight answer about what to shoot, print and post, and what to skip. We'll tell you when the answer is "don't hire us for that."

What we keep finding

Most local businesses don't have a marketing problem. They have an answering problem.

42 hr

average time to answer a new web lead.

Harvard Business Review
62%

of small-business calls go unanswered.

Answering audits
80%

of sales take 5+ follow-ups. Most stop after 1.

Sales follow-up studies
$1,127

wasted monthly by the average self-run ad account.

Study of 15,666 accounts

Step one: measure

Before we recommend anything, we measure what's happening now. You keep the scorecard whether or not you hire us for the fix.

  • Response time. How fast you answer calls, forms and DMs, timed, not guessed.
  • Missed calls. How many leads ring out and never come back.
  • Reviews. Rating, volume and reply rate against competitors in your town.
  • Content. What you post, where, and whether anyone buys from it.
Audit scorecard Sample · typical local business
Lead response time Leak

42 hours on average. Minutes wins the job.

Calls answered Leak

38% picked up. Most missed callers don't leave a voicemail.

Review replies Leak

None answered in the last 90 days.

Follow-ups per lead Leak

1, when most sales need 5 or more.

Fixable in weeks, not quarters

Start with a call

Bring what's bugging you: slow months, a dead Instagram, a site that never rings. The first call is free.